PUBLC Search vs. Discovery Experience

Even though PUBLC is a Search Engine, it is much more than just that. It might help to think of PUBLC in two different modes: the Search mode and the Discovery mode. We are all used to the Search element of the web, because for example, when we go to Google, we search, as there isn’t any other visual experience offered that facilitates content discovery without a concrete search term. 

PUBLC changes that by adding a more visual and user friendly experience for Discovering content of the web by allowing users to curate their own feed of the web, where they will 'follow', or in other words 'shortlist' the topics that interest them the most, without having to explicitly search for something each time. To illustrate that it might help to place PUBLC within the gap created between traditional search engines and social media platforms.

Most importantly, going beyond just searching for content, PUBLC's Discovery experience aims to offer the latest content in the most organic way possible, with no SEO games. For example, you may notice that on popular topic pages you are very likely to see the content of small, independent creators next to very large publications, because both their content is contextual and relevant.